Management’s objective is to be not only the first mover in this new product category, but, importantly, to dominate this extremely large business opportunity around the globe. A market capture strategy has been constructed focused on obtaining the very largest prospects well ahead of any potential competitor; at present there is no direct competition this market. The most lucrative distribution partners will be accumulated predicated on a ‘top ten’ selling program. That targeted list is replenishable so our efforts are concentrated on very few, very large accounts that are the government agency lottery operators plus suppliers selling to lottery operators globally. This is a most efficient business development strategy to effect market dominance.
Management has thoroughly evaluated this business opportunity and has established a cohesive set of business strategies that, when in combination are executed, will be the foundation for Company success. The operational purpose for strategy design and execution is to gain ‘unfair’ competitive advantage and maintain it in perpetuity. The important success issue for this Company is to be the uncontested first mover in a new product category and capture market share, thereby establishing an industry leadership position that is unassailable for the future. This success will continually increase the Company’s valuation for all stakeholders.
